I’ve been a member of Adobe’s Creative Cloud, their monthly pay service, since it began over two years ago. I’ve been using it for so long now, I can’t recall the last time I bought full version, but I think it was CS5.5. Was it a difficult decision to switch to the Creative Cloud?
It really wasn’t for me. I like the idea of paying as I go and, after a couple of months, I really never thought about it any more than I think about my phone or cable bills. I say this because, although it’s been my reality for some time now, I’ve recently realized this is not the case for many people.
I belong to several user groups for Adobe Premiere on LinkedIn and Facebook. Here, users post questions about how to do various tasks using their respective versions of Premiere Pro. What I’ve been so surprised about is the amount of people still using the previous versions of Premiere, ranging from CS6 and going as far back as CS4. Every time I see a post about the older versions I always scratch my head and wonder, “Why on earth would you not upgrade to the CC?”. Then I remember the MASSIVE outcry of users who openly rebelled (and still do to some extent) against a subscription based application. You may recall there was actually a petition that went around attempting to put a stop to CC.
In my opinion, I think many people are resisting the Creative Cloud simply out of fear. Fear it won’t work correctly, fear you have to have a wifi connection all the time and fear that they will lose all of their content should their subscription lapse. Finally, I discovered some people are out right terrified of what will happen when they update their apps. This fear of the unknown seems to come from a lack of familiarity with how Adobe CC works. Most of what we hear from the company is about the new features of the apps, but I don’t know if they’ve ever shown the practicalities of how the CC app works on your machine.
With that in mind, I’ve created a little video to simply show how the app interacts with your computer and how to update the individual apps. I recorded this when the latest version of the app, CC 2014, was released this Summer. Now, on the heels of Adobe’s latest update (which should be available soon) there’s never been a greater time to upgrade from version CS3 or later to the Adobe CC, as they are giving you 40% for an entire year.
For more information about upgrading to Adobe Creative Cloud go to their website at creative.adobe.com/plans