With the release of Sony’s new a7R II, Sony now has a camera capable of 4K internally. However that doesn’t nullify the benefit of using it with the Atomos Shogun. Atomos has listed the many ways the a7R II can benefit from the premier 4K recorder.
Atomos CEO and Co-Founder Jeromy Young explains how the Shogun enhances the natural power of the a7R II: “We are helping sensor companies like Sony lead the HD to 4K transition by ensuring the quality benchmark for 4K is high without sacrificing workflow efficiency and speed – no matter what type of video professional you are or what 4K camera you have, Shogun helps you make better images”. Some of the features the Shogun brings to the table are:
For more information on the new Sony a7R II, check out our story on it’s announcement here: Sony Reveals The New a7R II: Internal 4K, 5-axis Image Stabilization & More
For more information on the Atomos Shogun, be sure to visit Atomos.com/Shogun
Sony lead the way in the Full Frame 4K Cinema Look video camera revolution – setting the bar for affordable 4K A and B roll recording – Especially when paired with the ProRes Powerhouse of the Atomos Shogun.
Melbourne, Australia – 11th June 2015: Sony has stamped their position as the world’s largest sensor manufacturer with the announcement of the a7RII, a flagship full frame Mirrorless camera. Winning the 4K race to replace the hugely successful “Affordable Cinema Look” from the HD only Canon 5D series. The impressive feature list targets photography and video professionals alike with a 42.4 MP sensor, ISO 102400, 5 axis image stabilization and high speed AF response but more importantly true video professionals need the Atomos Shogun to up the anti with 880mb/s direct to 10-bit Apple ProRes and Avid DNxHR, drastically improving the quality from this amazing sensor and by-passing the cumbersome 100mb/s at 50:1 compression that is offered internally. Bundled with our $1695 Shogun, the a7RII is the perfect stand alone A camera or integrated B camera across an entire direct edit codec production.
Photographers entering the video space will appreciate the 4K internal XAVC S recording but video professionals will be eager to utilize the 4K sensor to output a clean 4K signal over HDMI directly to the Atomos Shogun to realize the following;
“This is a classic case of better pixels with preserved quality rather than more pixels compressed heavily.” said Jeromy Young CEO and co-founder of Atomos. “We are helping sensor companies like Sony lead the HD to 4K transition by ensuring the quality benchmark for 4K is high without sacrificing workflow efficiency and speed – no matter what type of video professional you are or what 4K camera you have, Shogun helps you make better images.”
For all of this added functionality, users do not sacrifice usability since the Atomos Shogun and the Sony a7RII have synchronized start/stop trigger and timecode over HDMI meaning one touch recording from the Sony will trigger the record and timecode to start on the Shogun.
Those concerned with the camera’s battery life recording 4K video will be pleased to hear that the a7RII shares the same battery style as the rest of the a7 line-up meaning it will be compatible with Atomos Power Station Photo and Video models when they released in quantity to the market in the coming month. By connecting a Power Station, users will be armed with a continuous power system and 3x fast charger for the a7RII and other devices on the rig.
In short, the sensor of the Sony a7RII promises plenty, but the only way to get long shoots in the quality 4K demands is with an Atomos Shogun and Power Station.
Atomos exist to help creative professionals cut through technology barriers by creating easy to use, cutting edge products including 4K & HD Monitor-recorders, a pocket size ProRes recorder, signal converters & power management solutions. Each product serves a different need but all share the common benefit of enabling a faster, higher quality and more affordable production schedule for video professionals.
Atomos is based in Australia with offices in the USA, Japan, China and Germany and has a worldwide distribution partner network. Further product information can be found at www.atomos.com with the Atomos community active on Facebook (/atomosglobal), Twitter (@Atomos_News), Vimeo (/atomosvideo), YouTube (/AtomosVideo) and Videogram (atomos.videogram.com).